Legal · Litigation firm · Houston, TX · 14 months
+412% organic traffic and AI citations in the hardest SERPs in search
The situation. A litigation firm with strong casework and weak visibility: one generic practice-areas page, directories outranking their own site, zero Map Pack presence, and AI engines recommending competitors by name when asked about their specialties.
What we did. Rebuilt the practice-area architecture — one deep page per practice and sub-type. Built attorney E-E-A-T: credentialed bios, bylined content, case-result pages, structured data throughout. Ran the local program hard (GBP, legal citations, review velocity), then layered AEO: answer-formatted content, entity work and FAQ schema across practice areas.
The honest part. Months two through four were quiet — legal SERPs don’t move for newcomers, and we said so in every report. Movement started in month five and compounded from there.
+412%organic traffic
Top 3Map Pack, core areas
×3.2case inquiries
Namedin AI answers for core practices
+189% organic revenue after untangling a faceted-navigation mess
The situation. A store with good products and a catastrophic index: filter combinations had generated tens of thousands of near-duplicate URLs, burying category pages that had every right to rank. Organic ROAS trailed paid badly, and paid was getting pricier every quarter.
What we did. Technical triage first — parameter handling, canonical repair, and pruning that cut index bloat 71%. Then a category-page program: real content, internal links, Product schema across the catalog. Buying-guide content came last, once the foundation could support it.
The honest part. Deindexing junk pages caused a two-week traffic dip that looked alarming on a chart. It was the bloat leaving. We’d warned them; it still took a steady nerve.
+189%organic revenue
-71%index bloat
2.4xROAS vs paid by month 10
A bilingual industrial site that now outranks its own distributors
The situation. An established Gulf manufacturer with real production capacity and no digital footprint — specs locked in PDF brochures, distributors and marketplaces owning every relevant search in both English and Arabic.
What we did. Built the site from the ground up: bilingual EN/AR with proper hreflang and RTL implementation, a page per product line and process with specs in crawlable HTML, Product and Organization schema, and content migrated from their actual brochures rather than invented. Then capability-level keyword targeting in both languages.
The honest part. A DNS and CDN configuration saga delayed launch by weeks — infrastructure problems don’t care about your content calendar. Worth mentioning because migrations and launches always have one of these.
#1core product line, from #6
2languages, one architecture
3Gulf markets producing RFQs
Finding six figures of missed demand in a saturated UK legal niche
The situation. A UK immigration practice ranking respectably on brand terms and almost nowhere on the visa-route queries that drive instructions. Their competitors weren’t better lawyers — they had better page architecture.
What we did. A full competitive teardown: route-by-route keyword mapping, content-gap analysis against four named competitors, and an AEO assessment showing which firms AI engines already recommended for each visa category. Delivered as a prioritized roadmap their team could execute in-house.
The honest part. This one was strategy, not execution — we include it because audit-first engagements are half of what we do, and the roadmap is the product. Their in-house team is running it.
40+visa-route pages mapped
4competitors deconstructed
90-dayroadmap delivered