Service · Penalty Recovery
Traffic fell off a cliff? Let's find out why — and climb back.
A 60% overnight traffic drop feels like a death sentence. Usually it isn't — but recovery depends entirely on diagnosing the real cause. Manual action, core update, helpful-content classification, technical regression: each needs a different cure, and applying the wrong one wastes months. We start with the forensics.
Sound familiar?
The problems that bring people to this page
What you get
What’s inside our penalty recovery work
Timeline reconstruction against known updates, index coverage shifts, SERP feature changes and log data. Diagnosis before treatment, always.
Violation-by-violation cleanup with documented evidence — the standard reconsideration reviewers actually accept.
Full backlink forensics, removal outreach with paper trail, and a surgical disavow file. Careless disavows cause their own damage; we've repaired those too.
Pruning, consolidation and genuine improvement of the thin or unhelpful content that core updates punish.
We write and manage the request and any follow-up rounds. Tone, evidence and completeness decide these — we know what reviewers look for.
Guidelines, monitoring and quarterly link audits so this is the last recovery project you ever fund.
How we think about it
Our approach, in plain terms
Rule one: never start fixing before you're sure what broke. Half the 'penalty' cases that reach us turn out to be technical regressions or update losses — and disavowing links to fix a content problem just adds a second wound. We diagnose within 48 hours, tell you plainly what recovery looks like and how long it takes, and if a domain genuinely can't be saved, we say that too. It's rare. But you deserve the truth over a retainer.
Questions, answered
Questions people ask about penalty recovery
How long does penalty recovery take?
Manual actions: typically 4 to 12 weeks including cleanup and reconsideration. Algorithmic recoveries are slower — often you wait for a subsequent core update to be re-scored, so 3 to 9 months is honest. Anyone quoting days is guessing or lying.
How do I know if it's a penalty or something else?
Check Search Console's Manual Actions report first — a notice means manual action. No notice plus a drop aligned to a known update date suggests algorithmic. Drops on random dates are usually technical. This triage is exactly what our 48-hour diagnosis nails down.
Will we recover to previous traffic levels?
Sometimes fully, sometimes to a new baseline — it depends on cause and on how much of the old traffic was propped up by tactics that no longer work. We give you a realistic range after diagnosis, not a comforting number before it.
Can you guarantee the reconsideration succeeds?
No one honest can — a human at Google makes that call. What we control is the quality of cleanup and evidence, and our requests are built to the standard that passes. If the first round fails, we handle the follow-up rounds; they usually reveal exactly what the reviewer still wants.
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Start with a free audit. No pressure, no contract — just a clear picture of where you stand and what it would take to win.