Service · Keyword Research
Stop guessing what your customers type.
Every failed SEO campaign we've ever audited went wrong at the same step: targeting the wrong keywords, or the right ones in the wrong way. Keyword research is the blueprint — get it right and everything downstream gets easier. We map demand, intent and difficulty into a plan your whole team can execute.
Sound familiar?
The problems that bring people to this page
What you get
What’s inside our keyword research work
Every relevant query in your market pulled from Ahrefs, SEMrush, Search Console and SERP mining — then deduplicated and clustered.
Each cluster tagged informational, commercial, transactional or navigational, because intent decides what kind of page can win.
Keywords your competitors earn traffic from that you don't touch — ranked by how winnable each one is for your domain.
One target cluster per URL across your whole architecture. This document alone prevents years of cannibalization.
Realistic effort estimates against your actual authority — not generic difficulty scores that assume you're Wikipedia.
The long-form questions people ask AI engines and voice assistants, mapped to FAQ and answer-format content.
How we think about it
Our approach, in plain terms
Volume is the least interesting number in keyword research. A 90-search-a-month query with clear buying intent beats a 9,000-search term that converts nobody. We weight everything by revenue proximity and winnability for your specific domain — and we deliver a map, not a list, because a list is where strategy goes to die.
Questions, answered
Questions people ask about keyword research
Isn't keyword research something I can do with a free tool?
You can pull numbers from a free tool. The value is in the judgment: clustering, intent reads, difficulty relative to your site, and mapping to architecture. That's the difference between data and a plan.
How often should keyword research be redone?
A full rebuild every 12–18 months; quarterly refreshes for trends, new SERP features and AI-query shifts. Search demand moves — especially now, with query patterns changing as people migrate research to AI assistants.
Do you provide this as a standalone service?
Yes. Plenty of clients take the research and map, then execute with their own team. It's also the mandatory first phase of every retainer we run — we won't write a word without it.
What about zero-search-volume keywords?
Some of the best converting queries show zero volume in tools — they're too specific to measure but real people type them. We mine Search Console, People Also Ask and AI engines to find them, because your competitors' tools can't see them either.
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Ready when you are
Your competitors are already ranking. Let’s fix that.
Start with a free audit. No pressure, no contract — just a clear picture of where you stand and what it would take to win.