Free tools
Useful things, free, no email wall
Working tools and checklists from our actual client process. Take them, use them, hire us only if you decide you’d rather not do it yourself.
SEO ROI Calculator
Model what top-3 rankings are worth in leads and revenue for your numbers. Deliberately conservative assumptions — on the homepage, no signup.
Open calculator →Free Human SEO Audit
Less a tool than a service we give away: a senior strategist reviews your site and records a video of what actually matters.
Claim yours →AEO Readiness Playbook
The complete six-workstream AEO playbook we run for clients, published in full. Check your own site against it.
Read the guide →Schema Markup Generator
Generate valid Organization, Service, FAQ and Article JSON-LD from a simple form.
AI Citation Checker
See which brands the major AI engines cite for a query you care about.
Migration Checklist Tool
Our full redesign/migration protocol as an interactive checklist you can run with your dev team.
Ready when you are
Tools take you far. Judgment takes you further.
When you hit the limits of DIY, the free audit is where our judgment starts — still free.